Wrangler to relaunch women’s denim

US denim brand Wrangler is relaunching its women’s jeans collection for spring 2007. The new range, to be called Blue Bella, will be aimed at 20 – 30 year-old women and is inspired by Wrangler’s heritage, drawing on designs from the brand’s archives from the 1940s to 70s.

Flat pockets from a pair of 1940s dungarees are just one of the elements used in the new range. Other key styles include jeans with braces and denim waistcoats. There are 15 jeans fits in a range of shades, including black, grey, blue and white, with the choice of either a clean or vintage finish. The range also features an extended collection o tops, including jerseys and floral shirts. Wholesale prices range from £20 to £28.

Blue Bella will launch at Bread & Butter in Barcelona tomorrow until 7 July. Urban Outfitters has meanwhile bought the collection for its London stores. Wrangler’s spring men’s collection includes the W Rivet range, which features 12 jean fits in up to 12 different washes. The range also includes waistcoats, cardigans and polo shirts with a W on the front. Prices range from about £20 to £36.

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