World Cup fashion

This summer, to coincide with the sporting world’s biggest tournament / all encompassing national obsession, the World Cup has embraced a new rage in fashion. Umbro by Kim Jones, the directional sport-cum-urban styling label has introduced a special celebratory collection.

The World Cup Col lection is a range of sweatshirts, hoodies, t-shirts and other casual basics with a few more cool credentials than your common-or-garden sportswear line. This range is imbued with Kim’s natural affinity with the edgier echelons of fashion, so a real desirability factor is apparent in pieces as simple as the signature flower motif-patterned sweatshirting or subtle re-workings of the current Umbro England strip.

The palette is England-based red, white, navy and grey so your allegiances will be clear throughout the tournament. Prices start at a very reasonable £50 and some of the more colourful pieces are selling like hot cakes now that the World Cup has kicked into gear. Umbro by Kim Jones is available at Harvey Nichols London, Manchester and Leeds .

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