Top selling artist Anastacia and the fashion company s.Oliver are jointly placing a fashion line on the market: “Anastacia by s.Oliver”. The collection for women is (apparently) appealing for its special details across all product groups and was created through the collaboration of Anastacia and an international team of s.Oliver designers , to be launched mid August.
Anastacia, is seems,has always dreamt of creating a fashion line of her own. “I have had the idea of designing my own collection for a long time, but waited for the right partner. s.Oliver came along just at the right time. We got to know each other and found that we not only harmonize well together as a brand, but also have the same ideas about the look of ‘Anastacia by s.Oliver’. There are many points that need to be considered when designing a collection: What trends are in, what colors, what fabrics, what styles … That is why I am happy that my work with the s.Oliver design team is going so well and that we are implementing these themes together. For example, I think it is also very important that my clothes can be worn in different sizes.”
Thomas Steinhart, Managing Director of s.Oliver Group: “We at s.Oliver are naturally very proud to be working together with Anastacia. The thing that is fascinating about her is the way she puts her whole effort into the collection and works out the details with the team. She is a power woman and tackles the job with all her heart.”
The success story of s.Oliver Bernd Freier GmbH & Co. KG began in 1969 with the opening of the first retail outlet in Würzburg by its founder and owner Bernd Freier. Within a few decades, the company had developed into one of the leading fashion manufacturers in Germany and Europe, offering fashion and lifestyle products for the whole family. Overall brand sales, including licenses, of the group operating in more than 30 countries have in the meantime climbed to euro 778 million (in 2004), which means they have more than tripled since 1995. Altogether, the company currently has 49 mega stores under own management, some 240 stores run together with partners and is represented in 1,000 shops and on 1,330 sales stands.
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