Womenswear brand Only, part of the Bestseller group, is expanding its
categories to include footwear in a collaboration with German online
The “comprehensive” footwear collection will include a variety of
“sporty, trendy, denim and party looks” and will feature boots, sneakers,
heels, lace shoes and slippers in both leather look and real leather.
Launching in August, the initial collection will feature 20 styles in
different colours and will primarily be focused on the German market. The
collection will retail from 39.95 to 119.95 euros and will be sold in
select Only stores, at only.com and at zalando.com.
In a statement, Only confirmed that they plan to not only extend the
collection for future season with more categories inspired by the latest
trends but also establish commercial partnerships with shoe retailers and
expand within the existing distribution network.
Commenting on the collection, Only’s senior management, new business
development, Michael Fynboe said: “We believe that moving towards closer
partnerships and digital advancement will drive our business forward. Shoes
will be the first category to prove this new way of operating. This will
change how we work, putting more emphasis on product development and
Zalando VP fashion director, Claudia Reth, added: “We are delighted to
contribute with Zalando’s online fashion and product insight to this
cooperation with our close brand partner Only. Together we will create a
unique collection with a focus on feminine strength, self-confidence and
The Only retail chain has more than 300 shops in Europe and the Middle
East, in addition the brand is also sold in more than 6,500 wholesale shops
and is present in 23 markets.
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