Nikita opens doors first flagship

Internationally established in 2000, Iceland’s womenswear label Nikita Clothing is about to open the doors of its first ever flagship store. The clothing and lifestyle company choose a four story house in a premier spot in the stylish surroundings of Reykjavik.

With two floors dedicated to retail space, the flagship will include the Nikita streetwear collection, style focused extension Nikita Selekzion and in snow outerwear. To compliment the collections, other select labels and brands will offer something different, next to Nikita’s own style.

The third floor will be an extra work space for the designers at Nikita HQ. They will be able to work from there, designing and producing exclusive editions and one-off hand printed pieces for the shop and other occasions. In the back yard, surrounding walls will display artwork by featured street artists, there will be a custom built mini ramp and places to take a seat. Special events and launches will be held there with enough space for bands to play.

The initial open house party launch will take place 22nd August 2009 during the annual Culture Night in Reykjavik, after which the new store will house the collections and open for business to the public. The Nikita Flagship Store will be located on Laugavegur 56, Reykjavik in Iceland.

The new store opening precedes Nikita’s 10th year anniversary in 2010. Nikita Clothing was set up by Heida Birgisdottir, co-founder and head designer.

Image: Nikita

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