Saudi Arabia has seen the launch of Moschino’s latest boutique. The Italian designer label opened a 214 square meters boutique at the Stars Avenue Mall in Jeddah. The boutique presents Moschino and Moschino Cheap and Chic ready-to-wear and accessory collections starting from Spring-Summer 2009.
Moschino currently operates in the UAE and Bahrain through exclusive franchisee partner Al Tayer Insignia, a company of Al Tayer Group. The boutique follows the store concept conceived by Moschino’s creative director, Rossella Jardini, for recent and forthcoming spaces. The new interiors are a surrealistic take on the theme of fairy tales.
Alessandro Varisco, Managing Director Moschino S.p.A commented: “We are honoured Moschino is present in such an important luxury market with an outstanding partner as Al Tayer Insignia, we are looking forward to future growth and great achievements”.
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Moschino is planning another store opening later in 2009, within the Pearl Mall in Doha.