The news broke early this morning, and Wanda Group assumes Ironman’s existing – unspecified – debts from current owner Providence Equity Partners.
The finish chute at the Ironman World Championship in Hawaii (Paul Phillips)
Ironman CEO Andrew Messick said: “Wanda Group’s acquisition of Ironman marks another exciting chapter and opportunity for the future growth of Ironman after seven very successful years of ownership by Providence Equity Partners.
“Wanda Group is a global-minded organisation that shares our desire for excellence and continued growth, particularly in Asia. We are delighted to be part of the Wanda Group family of companies and are excited about the future of Ironman as we continue to provide life changing race experiences for athletes of all levels from their first step to the finish line.”
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There’s certainly plenty of headroom for growth in the Far East – just 100 Chinese athletes have completed an Ironman race in the history of triathlon, a company spokesperson told the Wall Street Journal.