The ACA could also suffer if the administration continues its troubling approach to advertising related to Obamacare. During the last open enrollment period, the administration pulled $5 million in advertising that’s supposed to encourage Americans to sign up for health insurance coverage, according to The Hill. It also produced negative ads.
The Daily Beast reported on the disparaging ads earlier this month:
“The Trump administration could also decide to stop enforcing the individual mandate, a move experts warn could cause the insurance markets to collapse,” The Hill reported. “The mandate is designed to bring in healthy enrollees to balance out the sick ones. But if healthy people have no incentive to buy insurance, only the sickest will, sending premiums soaring.”
The administration has already taken steps to weaken the individual mandate, as Reason reported in February, by making it voluntary for taxpayers to report on their IRS forms whether they maintained health coverage—essentially enabling filers to avoid the penalty fee for not carrying coverage, by allowing them to simply not report it.
Although the chairman of the Senate Health Committee, Sen. Lamar Alexander (R-Tenn.), has promised to hold committee hearings in the coming weeks to discuss options for stabilizing insurance markets, action from Trump could further destabilize the individual health insurance market, which sells insurance plans to those who don’t have access to it through an employer or public programs.
“The wildcard is what the president does,” Sen. Bill Cassidy (R-La.) admitted to The Hill. “Obviously the president, through executive action, can make things ever more difficult.”
As Edsall concludes in his aptly titled “Killing Obamacare Softly” Times op-ed: “Whether the ACA can survive the administration’s strategy of death by 1,000 cuts, whether any plan delivering quality healthcare at an affordable price could survive a relentless assault like this, remains an open question.”
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