CFDA and Ebay join forces against AIDS

Who doesn’t love to shop? And what is better than spending those well-earned pounds on gorgeous designer clothes, than having them be on sale? Want to top that? What about if the proceeds go towards the battle against HIV/AIDS?

All that is possible now that the Council of Fashion Designers of America (CFDA) Foundation has joined forces for the first time with eBay. Together with Vogue, Kennether Cole and Dolce and Gabbana, the CFDA and eBay are holding a 7th ON SALE ONLINE. This record-holding event is the largest ever sample sales of designer items for men, women and children and home furnishings. All the proceeds go to finding a cure for HIV/AIDS.

“It’s 20 years and more than 20 million deaths later and still no cure,” said Hononary Chair Kenneth Cole. “42 million people are infected with HIV/AIDS and the largest statistic of all is ‘0’. That is the number of people who have been cured.”

To reach as many people as possible in this fight, the use of Internet was a logical and uncircumventable conclusion. “When we heard that the CFDA and Anna Wintour wanted to do the 7th on Sale again, it seemed only natural to get eBay involved since it is the number one internet shopping site,”eBay Style Director Constance White told FWD. “We had no hesitation whatsoever in becoming involved. It seemed like a good fit.”

The online charity auction will be opened with a black-tie gala on 10 November in New York. During the grand fête, celebrity and VIP guests will have the opportunity to buy some of the auction’s exclusive items in a small, temporary boutique set up by Berdorf Goodman’s Linda Fargo. There will also be various computer terminals where guests can log onto eBay to shop online.

The auction will run from 19 November until 7 December, in time for the holiday season. Online shoppers will be able to purchase one-of-a-kind designer articles, including handbags, clothing and shoes.

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