Cashmere deal for Asda

Scottish cashmere producer, Belinda Robertson has signed a deal with supermarket giant Asda to supply it with its own cashmere cleaning liquid. According to terms of the agreement, Asda will receive 6,000 bottles of Cashmere Wash every two weeks. The product will be available nationwide. Belinda Dickson, chief executive of the Edinburgh-based company, said the liquid is a “proven product that already has a strong following.” She said that the product had been a developed as part of the washing process, but she had recognized its commercial value. “All my customers use it and have always come back for more,” she told The Scotsman. Another client, Tesco, has just renewed its contract.


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