June may have been a slower month for retailers due to the appalling weather, but Brits continued shopping from the comfort of their own home. June is traditionally a quiet period for online retailers, with shoppers conscious of the sales season but the freak weather, claimed to be the result of global warming, has led to a 33% increase in sales on Play.com compared to the same time last year.
Over 72% of consumers claim to find shopping on the high street a stressful experience with crowds and queuing cited as the main reasons. When raining, this figure increases to 89% with most complaining that getting soaked whilst walking between shops leaves them aching and grumpy. This past month has been no exception and as torrential rain floods much of the country consumers are choosing to stay in the warmth and complete their shopping online. Stuart Rowe, spokesperson for Play.com said “every year we see a decrease in sales during the summer months as consumers spend their time in their garden, the parks or high street but this year has been a monumental exception.”
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